Motion graphics takes graphic design that would be otherwise static and gives it animation and movement,usually without following a specific narrative.
Want the bars in your graph to rise up for some extra visual flair? That’s motion graphics.
Want the logo on your website to spin around? That’s motion graphics.
Motion graphics design visualizing London
Motion graphics set shapes and letters in motion. Design via Abigail Kim
Want to animate characters to bring a children’s fairy tale to life? That’s actually not motion graphics.It’s a completely different type of animation.
Whether or not there’s a “story” being told is a big determining factor in deciding if you’re dealing with motion graphics or animation.
Motion graphics animation usually features shapes, objects or text that are being set in motion.
